A Day in the Life with Kelly, Deew Founder

A Day in the Life with Kelly, Deew Founder

By Sarah Price

A Day in the Life with Kelly, Deew Founder

The first blog post in our Day in the Life series features our CEO & Founder, Kelly Turner. 

What is the first thing you do every morning?

I always check my phone, scroll through emails to make sure there is nothing important, then check Instagram and the news.

What are three things you do every day to feel your best?

Drink (tons) of water, go for daily walks, and use Deew from head to toe.

Why did you start Deew?

To create accessible cannabis and hemp products. Deew celebrates the benefits of cannabis without the stigma with our curated selection of beauty, wellness, and lifestyle products. Designed by women, for women, each cannabis-infused treat aims to inspire and escape from the hectic world, allowing you to slow down and create impactful daily rituals.

There are lots of buzzworthy beauty ingredients out there, why cannabis?

Cannabis has a ton of benefits. The seeds of the Cannabis Sativa (hemp plant) produce rich, pure oil that is perfectly suited for skin care. No other oil from the plant kingdom is as rich in essential fatty acids, an important ingredient in maintaining healthy skin.

What does wellness mean to you?

Taking care of YOU! It can be small things or big things. Ultimately carving some time for yourself and making the conscious choice to better yourself, whether it be emotional, environmental, intellectual, physical, social, or spiritual.

Deew is all about slowing down and creating impactful, daily rituals. What’s your favourite daily ritual?

Drinking a cup of (decaf) coffee. Sadly, when I was pregnant I had to give up caffeine, which was my only vice, so I started drinking decaf. Truthfully I don’t think I’ll go back, I just enjoy the ritual before starting my day.

What does a typical workday look like?

Since having my baby things have definitely shifted. I now work on weekends, evenings, and whenever he naps. It’s been tough juggling a newborn and a business, but before my baby was born I was working around the clock.

As a small business owner I wear many hats. I’ll get the boring stuff out of the way first, which means invoicing and accounting. Depending on the day I’ll talk to retailers about new orders and ensure we have enough stock in our warehouse as we create in small batches. I’ll spend time responding to customer questions and comments, and I especially love reading their reviews. I also love planning our marketing, working on photoshoots, and brainstorming new products.

What does the future hold for Deew?

We are so excited to expand our line of beauty products and introduce hemp-based wellness products soon. Stay tuned!

How do you unwind at the end of a long day?

Even though I’m a new mom, I always carve out some ‘me’ time. One thing I really enjoy is watching an episode (or two) or Netflix before bed. Terrible habit, but it makes me happy!

What’s your number one advice to young women today?

Failure is the key to success. Don’t be afraid to try new things. If you fail, you can learn from those mistakes. So try many things, keep trying and trying. It’s never too late.

What’s the last thing you do before you go to bed each night?

I rub our cannabis night cream, Dream Cream, all over my body while in bed before I get under the covers. I especially love rubbing it on my legs and feet. My husband always comments on how he loves the smell.


We're so excited to feature other ambitious women in business here on our blog. If there are any entrepreneurs you'd like to see interviewed, let us know below!


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